Social Media Marketing Manager

Main Responsibilities

• Planning paid social campaigns across multiple-social channels
• Optimising and executing paid social plans utilising native platforms, third party and internal tools, as required to deliver efficient and profitable Paid Social campaigns
• Analysing the performance of campaigns, identifying opportunities to optimise, facilitating changes to hit and exceed expectations and KPIs
• Monitor and manage our corporate social media accounts, replying to messages quickly to provide a positive customer experience and develop a sense of community with our followers
• Create and curate social media content for all channels from concept to execution, including interviewing staff and students, writing articles and blogs, managing student competitions. This requirement will take place in campuses across the country
• Take ownership of the social media calendar, scheduling regular content by liaising with colleagues across the university to cover news, events, activities and key corporate messages
• Oversee and enhance GBS's presence across multiple affiliate networks through strategic project management
• Contribute to the development and discussion of best practice in the use of social media across the organisation
• Oversee and enhance GBS's presence across multiple affiliate networks through strategic project management
• Generate newsworthy and promotional content through engagement with staff and students across our campuses
• Develop and maintain digital and offline community advertising partnerships
• Work with our community engagement team in generating and responding to brand reviews
• Influencer marketing: define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
• Project management skills: effectively manage campaigns, communicating with social influencers and platform partners, as well as internal communications, i.e. with the Creative, Content, and Branding team
• Proactively engage with and support social media stakeholders across the GEDU portfolio of brands.

Requirements

• Demonstrable experience in social media management and marketing with a particular flair for social media
• Proven expertise in social media platforms and a good working knowledge of paid platforms as well as organic growth
• Excellent writing and communications skills - ability to disseminate information in a clear, concise and compelling manner, in line with organisational tone of voice
• Demonstrable experience of managing a social media community, demonstrating effective engagement
• Experience of using web-based analytics and available applications for analysis and reporting
• Competent in using a digital camera and basic video editing skills
• Must be fluent in both oral and written English for the purpose of external platforms communications.

DESIRABLE SKILLS and EXPERIENCE:

• A degree in a related discipline, such as Media and Communications is highly desirable
• Understanding of the Higher Education (HE) sector and student recruitment

Other Information

Standard benefits of employment at GBS include:

• 25 days annual leave, plus 8 public holidays
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme with NEST
• Tuition reimbursement for career development courses
• Cycle to Work scheme.
• Access to GBS “Life” - discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus
• Specsavers eye care vouchers
• Access to a TOTUM discount card and eligibility for a Costco membership 

The Social Media Marketing Manager will also be expected to demonstrate their commitment:

• to GBS values and regulations, including equal opportunities policy.
• the GBS’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GBS’s Environmental Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned.

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