Head of PR and Communications

Main Responsibilities

Strategic PR Planning:

• Develop and execute a comprehensive PR strategy aligned with the overarching mission and goals of the gedu group.
• Collaborate closely with senior leadership across member institutions to ensure consistent messaging and brand alignment

 

Media and Stakeholder Relations:

• Establish and nurture relationships with media outlets, journalists, and industry influencers to promote the achievements and initiatives of the gedu group.
• Serve as the primary point of contact for media inquiries, interview requests, and public appearances on behalf of the group.

 

Brand Management:

• Lead efforts to maintain and enhance the group's brand identity and reputation in coordination with the branding guidelines of each member institution.
• Ensure uniform messaging and consistent branding across all communication channels.

 

Crisis Communication:

• Develop and maintain a robust crisis communication plan that addresses potential challenges that may impact the reputation of the gedu group or its member institutions.
• Provide guidance and support in managing and mitigating PR crises effectively.

 

Content Strategy and Development:

• Oversee the creation of compelling and engaging content that highlights the collective and individual accomplishments, research, and impact of the member institutions.
• Supervise the PR team in generating content for press releases, articles, blogs, social media, and other communication channels.

 

Internal and External Collaboration:

• Foster collaboration and communication among the PR teams of member institutions to maximize collective efforts and share best practices.
• Work closely with internal stakeholders to identify and promote partnerships, collaborations, and initiatives that reflect the group's values and objectives.

 

Budget Oversight:

• Develop and manage the PR department's budget, ensuring efficient allocation of resources for effective PR campaigns and initiatives.
• Monitor expenditures and provide regular financial reports to group leadership.

 

Analytics and Reporting:

• Utilize data and analytics to measure the effectiveness of PR campaigns and provide actionable insights to improve strategies.
• Prepare regular reports on PR activities, media coverage, and the impact on the group's reputation.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field. Master's degree preferred.
• Minimum of [6] years of progressive experience in public relations, with [4] years in a leadership or managerial role.
• Proven track record of developing and executing successful PR strategies for complex organizations, preferably in the education sector.
• Strong media relationships and a demonstrated ability to secure positive media coverage.
• Crisis communication and reputation management experience.
• Excellent written and verbal communication skills.
• Proficiency in PR and media monitoring tools.
• Strategic thinker with the ability to align PR efforts with the group's goals and values.
• Strong leadership and team management skills.
• Collaborative and adept at building relationships with diverse stakeholders.
• Familiarity with the higher education sector is a plus.

Other Information

The Head of PR will also be expected to demonstrate their commitment:

• to gedu values and regulations, including equal opportunities policy.
• the gedu Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of gedu Environmental Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

 

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